How Semalt's Best Pages Graph Can Help You Grow Your Category Pages
Without the proper data, search engines will not be able to determine what your page offers. When it comes to category pages, they solve part of this problem. Category pages have the potential to attract people with the right keywords in your content. Applying that to Semalt's "best pages" dashboard gives you a deep understanding of how each page may rank.
In the rest of this article, we will go through some information you can use from this "best pages" graph. We will also provide you some tips that you can use with data from the chart on how you can grow your website.
Finding Your Best Pages With Semalt
Before we get too far into using this dashboard, let's dig into the different sections, so you understand how this chart works.
Section One: Domain and Search Engines
Similar to Semalt's Keywords in TOP tracker, the Best pages tracker gives you two significant filters to choose from:
- Domain: The domain section allows you to switch between different projects (your websites). You can track multiple domains at once.
- Search Engine: It allows you to switch between Google's international version and other regional versions of Google. This area is essential if you are tracking websites that work on a global scale.
When you have selected your preferred version of Google and your domain, you may move to the graph.
Section Two: Best Pages Over Time
The next section uses the same graph format as the "Keyword in TOP" graph. If you have already looked at that, you will see the number of categories you rank for in the top 1, 3, 10, 30, 50, and 100.
Unlike the keywords graph, this chart focuses on pages. Pages that rank high enough for a specific keyword will find themselves on the top of Google. You can also see how far back these pages have ranked over the past few weeks or several months.
As you drag your mouse along the graph, you can see how many of their pages rank for these top areas. Based on current data from the time of writing it, Semalt has 3,500 pages ranking at number one.
Section Three: Difference
The difference section allows you to see the change from one period to the next. As you can see from the upper-right hand corner of this area, you will see that the scale can change from within the last month or the previous week.
You can also switch the format over to a bar diagram with provides you with visual detail of these changes. For visual learners, this can be a lifesaver when it comes to a quick understanding of your SEO effectiveness. Check out the bar graph example below:
Section Five: Selected Pages Keyword Stats
The last section delves into how many of the keywords on these pages have met the top rankings. From the previous graphs, you will notice that you can change by the scale of month and week. You will also see that the pages that it focuses on are the top five in this graph.
You can choose to sort the number of pages ranked in this section to those who have keywords in the top 1, 3, 10, 30, 50, and 100. This data allows you to determine which of these five pages are your top performers.
Section Six: Pages in TOP
The last section shows you similar data from the area above but is more of a table-based format. You can sort these quickly by date, URL, ranking keywords, and other dynamics.
It shows you further detail on what changed from the prior week or month. You can also choose to download a CSV or PDF on this for additional data tracking purposes.
All of this combines to allow you to track the success of individual pages. Regardless of the category of those pages, this data can help you determine the next step in your SEO strategy.
Six Ways You Can Use The Best Pages Graph To Grow Your Category Pages
- Allows you to find appropriate keywords for products pages.
- It reminds you to place appropriate keywords nearby CTAs.
- It affirms your need to find appropriate H1s and H2s associated with the correct categories.
- It helps you decide whether or not you need new category pages.
- It allows you to see changes in product popularity over time.
- It helps you see how Semalt's growth products can assist you.
Finding Appropriate Keywords For Your Product Pages
Imagine you sell designer clothing, and the popularity of bowties have increased due to some Tik Tok video. You decide to roll with that popularity, creating an entirely new product page for bowties. Unfortunately, you've decided to include regular ties in that list, confusing users of your website and increasing your bounce rate.
By finding the right set of keywords, you have appropriate search engine optimization and improved user experience. These keywords are incredibly important for eCommerce websites, and increased rates of people leaving your page decrease your rank.
It Allows You To Find The Best Keywords Next To Your CTAs
A Call To Action (CTA) tells people what to do with your products. A good CTA respectfully asks for the reader's sale but means nothing by itself to a search engine. To address this issue among the search engines, you need keywords nearby the CTA to inform the purchaser (and Google) what's going on.
Think of the most common types of CTAs: shop, try, start, buy now, and sign up. Those mean nothing by themselves. Providing details nearby will ensure your action buttons are associated with topics important to searchers.
Making Sure That Your Headers Contain The Right Keywords
When it comes to essential places to put your keywords, the most crucial area is your headers. Headers are the largest space that people look at when it comes to your site. Often, Google seeks out the H1, or largest type of heading, to determine the page's category.
For example, if you are an eCommerce platform that sells clothing, you want to make sure that people know where you put your polos. As a result, "polo" may be the first or second word you use to tell search engines what to expect. This content is a signal to crawlers when determining where this page focuses.
It is also essential to put the "what" of your website inside the metadata. The meta description, which is a significant part of metadata, can be found easily with most website editing platforms. If you aren't sure where to see it, you can contact your provider's customer service line or reach out to one of Semalt's SEO specialists.
If you happen to be into HTML, look for the <meta> tags.
Helping You Decide If You Need More Categories
SEO is most effective when you can be incredibly precise. If you find that your page's keywords are too general, you may need to add another category page.
One example would be a section devoted to shirts, using that same eCommerce example. Upon research, you find that you have over 100 products on a single page. You find that you can devote half of these categories to T-shirts while the rest are long-sleeved shirts.
These are elementary examples, but the idea does apply to more complicated concepts. By narrowing down your categories by page, they become easier to find for people looking for specific things.
It Reminds You Of Changes In Product Popularity Over Time
SEO data provides you a good measure for changes in the popularity of any category. This information is particularly useful for those who sell products, as the need for those products changes depending upon the latest generation's needs.
For example, Gen-Z's fashion sense is entirely different from Millenial's fashion sense. Don't believe that? Search "Gen-Z Millenial hair parting," and you will get an idea of how things have changed.
You can use this data for more than just generating an SEO strategy. Often, you can take this and decide on where you should go with the latest trends.
Using Semalt's SEO Products - Seeing How They Work On Individual Pages
Both Semalt's AutoSEO and FullSEO provide you an ample resource for potentially growing your category sites by focusing on the right keywords. While performing all of the actions above is a great starting point to ensure that people know about your products, an SEO campaign can bring that effort over the top.
In combination with other tracking features, your website users will have ample understanding of what they are getting into and no problems finding it.
The Best Pages dashboard allows you to break down what pages rank in the top slots of Google. In combination with the "Keywords in TOP" chart, you will understand the right mix of what pages are working and what keywords are working.
This information will provide you with an ample understanding of how your web page can grow. In combination with a campaign from Semalt, you will see this growth work on the pages you need to suceed.